![]() In the twenty-first century, with the rise of the Internet, Philadelphia writers gained the ability to exert a global influence unconstrained, as in the past, by the limits of printed publication. Through all those changes, however, Philadelphia sustained a remarkable wealth of societies and academic institutions that fostered the creation of lesser-known literary magazines, reflecting the communities that produced them. Gradually, the influence of Philadelphia was diminished by the concentration of publishers elsewhere, primarily in New York, and by competing forms of mass entertainment such as radio and television. However, Philadelphia’s greatest prominence in literary publishing was achieved through a series of mass-circulation magazines for middle-class readers, especially women, from the 1830s through the first half of the twentieth century. Philadelphia-based writers and publishers produced literary magazines as early as the 1740s, and, through the nineteenth century, the city was home to a succession of influential publications that supported many local authors and contributed to the establishment of a national literary culture. ![]() Carrying advertisements allowed The Ladies’ Home Journal to charge less than some of its competitors. Philadelphia, the Place that Loves You BackĮssay Posters and advertisements helped the Curtis Publishing Company and The Ladies’ Home Journal reach a broader audience, and the magazines also contained advertisements for domestic products aimed at the consumer. ![]()
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